Muhammad Usman

Senior Digital Marketing Strategist & Performance Growth Lead

Driving sustainable revenue through data-backed multichannel campaigns, high-converting acquisition funnels, and full-funnel search visibility. With a focus on measurable ROI and scalable audience growth, I combine technical search optimization, precision paid media, and conversion rate optimization to turn digital channels into predictable revenue drivers.

Core Areas of Expertise

• Search Engine Optimization (SEO)

  • Technical SEO audits, site architecture optimization, crawl budget management, and schema implementation.

  • Comprehensive keyword strategy, search intent mapping, and high-impact on-page optimization.

  • Authority building, white-hat link acquisition, and localized/international search optimization.

• Performance Paid Advertising (PPC & Paid Social)

  • Multi-platform campaign management across Google Ads (Search, Display, Shopping, Performance Max), Meta Ads, LinkedIn Ads, and TikTok.

  • Data-driven audience targeting, lookalike modeling, dynamic retargeting, and budget pacing for maximum ROAS.

  • Rapid A/B testing protocols for ad creative, copy angles, bidding models, and landing page variants.

• Conversion Rate Optimization (CRO) & Funnel Building

  • Heatmap analysis, user session recordings, and friction-point diagnostics to improve checkout and lead capture rates.

  • Multi-step lead funnel design, high-converting landing page optimization, and micro-copy refinements.

• Content Marketing & Brand Strategy

  • Thought-leadership editorial planning, bottom-of-funnel (BOFU) asset development, and multi-format content distribution.

  • Brand positioning frameworks and messaging playbooks aligned with target buyer personas.

• Marketing Automation & Lifecycle Marketing

  • Automated email/SMS sequence setup (HubSpot, Klaviyo, ActiveCampaign) for onboarding, lead nurture, and cart recovery.

  • Customer lifetime value (LTV) enhancement through dynamic segmentation, churn reduction, and retention workflows.

• Web Analytics, Tracking & Attribution

  • GA4 event tracking, Google Tag Manager (GTM) configuration, and server-side tracking setups.

  • ROI modeling, cross-channel attribution reporting, and custom automated dashboards (Looker Studio).